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Overview

A client needed a way to collect structured information outside of SpotMe and have that information appear inside the event platform in real time.

The goal was not just to capture form responses. The client wanted submitted data to be transformed, formatted correctly for SpotMe, and then published inside SpotMe as usable event content — including a Feed post, linked Abstract, hashtags, and supporting content.

Tech Spark Events built a custom integration using Fillout, SpotMe APIs, and Vercel to make that happen.

The Challenge

The client wanted to collect information through an external platform but still make that content visible and usable inside SpotMe.

The problem was that external form data could not simply be passed straight through as-is.

The real challenge was bridging the gap between external data collection and live publishing inside SpotMe.

Several challenges had to be solved:

  • The source data was being collected outside SpotMe
  • SpotMe required a specific data structure and formatting
  • The content needed to be transformed before it could be accepted by SpotMe
  • The output needed to create not just a record, but a usable attendee-facing content experience
  • The process needed to be fast enough to support near real-time updates

What We Built

Tech Spark Events created a custom middleware workflow deployed on Vercel that connected Fillout to SpotMe through APIs.

Receiving structured submission data from Fillout
Transforming the incoming data to fit SpotMe’s required format
Applying content logic before publishing
Creating the related Abstract object in SpotMe
Generating the associated Feed post
Attaching hashtags and formatted content dynamically
Pushing everything into SpotMe through API calls in near real time

How the Solution Worked

The integration acted as a translation and publishing layer between the external source and SpotMe.

1. Collecting data externally

Information was captured through Fillout, giving the client flexibility in how they gathered submissions.

2. Transforming the data for SpotMe

The submitted data was not pushed directly into SpotMe unchanged. Instead, Tech Spark Events applied transformation logic so the content matched SpotMe’s structure and publishing requirements.

3. Creating the right SpotMe objects

Once transformed, the data was sent through API calls that created a SpotMe Abstract, a linked Feed post, and dynamic hashtags and formatted content tied to the submission.

4. Deploying through Vercel for real-time processing

The middleware was deployed on Vercel, allowing the workflow to receive submissions and push updates into SpotMe in near real time.

Key Problems Solved

  • Allowed external form data to appear inside SpotMe
  • Removed the need for manual copy-paste publishing
  • Transformed incoming data into the correct SpotMe-ready structure
  • Created linked content objects instead of isolated raw records
  • Enabled faster publishing workflows
  • Supported a scalable pattern for real-time content updates

Outcome

The result was a real-time integration workflow that connected external data collection to the live event platform.

The client gained:

A way to collect information outside SpotMe while still publishing inside SpotMe
Real-time creation of feed content
Automated creation of linked Abstract and Feed records
Better consistency in how submitted content appeared in the event platform
A reusable integration model that can be extended to other external tools and data sources

Why This Matters

Many event teams collect important information outside their main event platform, but struggle to make that information visible inside the attendee experience quickly and cleanly.

This case study shows how Tech Spark Events helps bridge that gap by building integrations that do more than move data — they reshape, format, and publish it in the way the destination platform actually needs.

Tools Used

Fillout
SpotMe APIs
Vercel

Need to collect information externally and show it inside SpotMe in real time?

Tech Spark Events helps event teams connect external tools to event platforms through practical, API-driven workflows.

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