A Year of Trust, Builds, and Momentum
As we wrap up the year, we want to say a sincere thank you. To every client who trusted Tech Spark Events with your event websites, registration builds, apps, onsite execution, and the behind-the-scenes work that needs to run flawlessly — we’re grateful. You brought us real challenges, fast timelines, and high expectations, and that’s exactly the kind of work we love. Wishing you and your team a happy holiday season, time to recharge, and a strong start to the new year.
What we saw across the event tech landscape this year
Event technology keeps moving quickly, but the biggest shift we noticed wasn’t about adding more tools. It was about getting better outcomes from the tools you already have — faster execution, better attendee experiences, and less manual work behind the curtain. Across both industry research and what we’ve seen firsthand supporting real events, a few themes showed up repeatedly:
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AI is becoming operational, not cosmetic. Teams are moving beyond AI for content and using it to support planning and execution workflows — the actual work that takes time and causes bottlenecks.
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Personalization is becoming the baseline. Attendees expect relevance by default: who they should meet, what sessions matter, and what content applies to them.
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Tool overload is real. More platforms can create more friction if your stack isn’t connected and adoption isn’t supported.
Our favorite wins this year: getting time back for teams
One of the most rewarding outcomes this year was helping clients get meaningful time back using custom, orchestrated AI agents. These weren’t experiments or “nice-to-have” features. They were purpose-built to reduce repetitive work that teams often get stuck doing manually — especially when timelines are tight and accuracy matters. We saw real productivity gains by helping clients automate review, validation, and comparison work across common event operations tasks, including:
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Comparing hotel rooming lists and flagging mismatches
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Reviewing invoices and extracting key details for faster approvals
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Checking Excel workbooks for exceptions and inconsistencies
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Extracting and validating information from PDFs
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Summarizing and structuring content from Word documents into usable outputs
If your team is still manually reviewing rooming lists line-by-line or spending hours reconciling spreadsheets before a deadline, it’s worth asking: what would you do with those hours if you got them back? In many cases, a small investment here creates real ROI quickly because it removes work that shouldn’t be manual in the first place.
And once teams start automating repetitive work, the next bottleneck becomes obvious almost immediately: the systems those workflows depend on still don’t talk to each other.
The gap we can’t ignore: your tech stack doesn’t talk to itself
This year, working across many leading event technologies, we kept running into the same core issue: event tech stacks are expanding, but the gap between tools is expanding too. Registrations live in one platform, apps and engagement in another, badges or lead capture in another, and reporting often ends up stitched together in spreadsheets. Even when each tool is strong on its own, the overall experience can feel fragmented because the data flow isn’t connected in real time — and that fragmentation shows up everywhere.
This impacts more than just reporting. It creates friction for attendees, makes sponsorship and lead reporting harder, slows down internal stakeholder updates, and puts extra pressure on event teams who are already moving fast. When data is siloed, your decisions become delayed, your dashboards become manual, and the event experience starts to feel disjointed — even if every individual tool is doing its job.
What’s next for Tech Spark Events
Next year, we’re going deeper on what we believe is missing in the industry: middleware for event technology. A layer that helps all software in your event tech stack talk to each other in real time, and makes it easier to build reliable workflows and dashboards that can be shared with stakeholders without manual merges or last-minute reconciliation.
Think: a Zapier-like custom build for event technologies — built specifically to cover the gaps that out-of-the-box connectors often miss. The goal is to help teams sync systems faster, reduce manual reporting, and unlock better visibility across the full event lifecycle. More to come on this in the new year.
Want to explore this with us?
If any of this sounds familiar — tool overload, spreadsheet-heavy operations, disconnected attendee experiences, or “we have the data but it’s everywhere” — reach out. We’d love to compare notes and explore what’s possible for your stack in the new year.
